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Zara Whysall

Head of Research

PhD, CPsychol, AFBPsS

Zara Whysall is Head of Research at Kiddy, where she is responsible for conducting research to evaluate the impact of Kiddy’s client work, and for producing evidence-based insight papers to support clients with key challenges. She has over a decade of experience in conducting and applying research to help organisations enhance their performance.

Zara is a Chartered Psychologist and Associate Fellow of the British Psychological Society, with experience in consultancy, research, and training roles in private and public sector organisations. Prior to joining Kiddy, Zara was Head of Research at Lane4 Management Group, where she was responsible for developing and implementing their thought leadership strategy, conducting research to underpin product development, and delivering commissioned research to address client challenges.

Previously, she has worked in occupational health management consulting, where she conducted training, research, and consultancy with a wide range of clients on issues including presenteeism and work-related stress. In addition, she worked as the human factors specialist in HSL’s Horizon Scanning team, using research, trends, and tools such as scenario planning to help identify the implications of emerging trends for managing future work-related risks to health and wellbeing.

She has a PhD from Loughborough University, a Masters in Occupational Psychology from Nottingham University, and a BSc (First-class Hons) in Human Psychology from Aston University.


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